IMAG Screens for Large Events: What They Are and Why You Need Them

If you have ever sat at the back of a large ballroom or conference center and struggled to see the speaker on stage, you understand exactly why IMAG screens exist. IMAG, short for Image Magnification, is the live video system that captures speakers and performers on camera and displays them in real time on large screens throughout the venue.

What Is IMAG?

IMAG is a live production system consisting of cameras, a video switcher, and large display screens. Camera operators capture close-up shots of speakers, performers, and key moments. A video director switches between camera angles in real time. The result is displayed on side screens or rear screens so that every guest in the room, no matter where they are seated, has a clear, close-up view of the stage.

When Do You Need IMAG?

IMAG becomes essential when:

• Your audience is larger than 300 guests
• The room is long and guests in the back cannot clearly see the stage
• You have performers, award presentations, or keynote speakers that deserve a close-up
• You want to create a high-energy, broadcast-quality feel for your event

IMAG vs. LED Wall: What Is the Difference?

An LED wall is a display surface. IMAG is the live camera system that feeds content to that display. Most large events use both: an LED wall as the main backdrop and IMAG side screens for audience viewing. The LED wall shows branded content, videos, and presentations. The IMAG screens show the live camera feed of whoever is on stage.

How Many Cameras Does IMAG Require?

• Minimum setup (1 camera): Wide or medium shot of the stage. Basic, functional.
• Standard setup (2 cameras): One wide, one close-up. Allows dynamic switching.
• Premium setup (3 to 4 cameras): Wide, medium, close-up, and roving handheld. Full broadcast quality with audience reaction shots.

IMAG Pricing for Events in Los Angeles

• Basic 1-camera IMAG: $1,500 to $3,000
• Standard 2-camera with switcher and engineer: $3,500 to $7,000
• Full multi-camera IMAG production: $8,000 to $20,000+

Pricing typically includes cameras, operators, video switcher, cabling, and a technical director. Display screens are quoted separately.

IMAG and Live Streaming Together

One of the major advantages of having an IMAG setup is that the same camera system can simultaneously feed your live stream. Instead of paying for a separate streaming camera crew, the IMAG system handles both the in-room display and the online audience. This is one of the most efficient investments you can make in your event production budget.

LA Live Stream Studios and IMAG Production

We operate multi-camera IMAG systems for major corporate galas, fundraisers, and conferences across Los Angeles. Our experienced camera operators and technical directors ensure every speaker looks great and every key moment is captured in real time. Combined with our LED walls, sound, and lighting services, we deliver a complete broadcast-quality production under one contract.